Value proposition

We are building a better future for female health by helping our users harness the power of their body signals.

At Flo, our purpose is to build a better future for female health by helping you harness the power of your body signals.

Flo is the #1 downloaded women’s health app worldwide, with 380 million downloads and 70 million monthly active users. Close to 60% of monthly active users rely on Flo for over a year. In the US, 1 in 4 women (ages 18-44) use Flo. Flo is also the first purely digital consumer women’s health app to achieve unicorn status and have a valuation beyond $1 billion.

With over 120+ medical experts, Flo is committed to supporting women at every stage of their health journey, from menstruation to conception, pregnancy, and menopause. It provides curated cycle and ovulation tracking, tailored health insights, daily bite-sized visual content, and a private community for users to share their questions and concerns.

Flo prioritizes safety and is focused on being the most trusted digital source for​ ​women's health information. Its Anonymous Mode feature was recognized as one of TIME’s Best Inventions 2023 and also named a finalist for Fast Company’s 2023 World Changing Ideas Awards in the Rapid Response category.

Flo tackles several key issues:
-Bridging healthcare disparities: Flo provides free Premium access to up to 1 billion women in 66 countries, with 17 million subscriptions donated. Flo is working with UNFPA to level the playing field in women's health.
-Closing the knowledge gap: By providing accurate, accessible information to millions, Flo is improving health literacy on a global scale.
-Driving research and innovation: With partnerships with world-class institutions, Flo is uniquely positioned to advance women's health research and drive evidence-based improvements in care.
-Breaking taboos: Flo is normalizing conversations around women's health, helping to reduce stigma and encourage open dialogue.
-Empowering through health information: Flo is putting personalized insights directly into users’ hands, fostering proactive health management.

mobile, pregnancy, fertility, neural networks, artificial intelligence, quantified self, FemTech, iOS, Android, Product, Design, UX, health, privacy, and security