Value proposition

Upside enables Founders of early-stage high-growth Canadian companies to live their values by pledging equity to charity

The Upside Foundation of Canada offers an innovative platform to help Canadian startups and high-growth companies to be more philanthropic: donate options or warrants, not cash. We understand that cash is scarce, as is time, so the Upside Foundation makes charitable giving QUICK, EASY and CASH-FREE.

Companies typically pledge about 1% of total equity to the Upside Foundation.

The company grows and succeeds - with the help of a stronger corporate culture due to its philanthropic mission and purpose as well as the many marketing and networking benefits inherent in the Upside Foundation network. The Foundation has no involvement in the management of the donor company's operations.

When the company has a liquidity event (e.g., IPO, acquisition), the Foundation sells its options for cash and donates the proceeds to registered charities in Canada.