Value proposition

We create cool products for awesome people to build in their own unique way.

Cooler Master was initially founded with the mission of providing the industry’s best thermal solutions. Three decades later, having emerged as a world leader in cooling solutions, some would say we’ve mastered what it truly means to be cool.

In 30 years, we’ve grown into something much cooler than just a PC hardware company. We’ve acknowledged that there’s more to the gaming and tech industry than just computer hardware, so with a little magic, and a lot of thermal paste, we’ve shape-shifted into the lifestyle tech brand we are today. We’ve taken our thermal expertise and used it to create a PogChamp product range, that even your grandma would love. From peripherals and monitors, to desks, streaming equipment, and custom modded PCs, you name it, we’ve mastered it.

We don’t like to take ourselves too seriously because life’s too short for that, so we create cool products for awesome people, and we’ve found family in our community along the way. From techies to hardware junkies, meme lords, to hardcore gamers, whatever your taste, there’s a product for you.

OUR MISSION: We’re focusing on expanding the horizon between computer hardware and tech lifestyle, in order to create an immersive and enjoyable experience from everyday technology. We’re committed to breaking boundaries and challenging the status quo, which is where our passion stems from and that’s what it truly means to Make It Yours.

PC Cases, PC Coolers, PC Fans, PC Power Supply Units, PC Gaming Keyboards, PC Gaming Headsets, PC Gaming Mice, Mobile Accessories, NoteBook Coolers, Tablet Stands, Gaming, Computers, Computer Hardware, Peripherals, Computer components, PC Components, and eSport